Beating the
Silent Killer

We improve lives and reduce healthcare costs through the scientifically proven power of plant-based foods to lower high blood-pressure

Learn More


Lasting change is possible

We know that making and sustaining dietary changes is hard. That’s why we’ve designed a program based on insights into the obstacles that prevent so many of us from reclaiming control over our life and health


Tips and advice to help motivate and guide you on your journey


Easy tools to monitor and share your progress


Weekly sessions with coaches who genuinely care about you


Instant but healthy meals at our specially discounted rates

Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet.

—Albert Einstein


This is the future

Changing to a plant-based diet is getting easier thanks to the constant press coverage, movie releases, and celebrities that are bringing it into the mainstream.


Forks Over Knives

2011 - 1h 36min

Examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods.

The Game Changers

2018 - 1h 48min

A UFC fighter's world is turned upside down when he discovers an elite group of world-renowned athletes and scientists who prove that everything he had been taught about protein was a lie.

What The Health

2017 - 1h 37min

An intrepid filmmaker on a journey of discovery as he uncovers possibly the largest health secret of our time and the collusion between industry, government, pharmaceutical and health organizations keeping this information from us.

Cowspiracy: The Sustainability Secret

2014 - 1h 30min

Follow the shocking, yet humorous, journey of an aspiring environmentalist, as he daringly seeks to find the real solution to the most pressing environmental issues and true path to sustainability.


Dozens of high-profile celebrities and other influential people follow a mostly plant-based diet.


  • Tom Brady
  • Lewis Hamilton
  • Kyrie Irving
  • Colin Kaepernick
  • Carl Lewis
  • Heather Mills
  • Mike Tyson
  • Ricky Williams
  • Venus Williams


  • Pamela Anderson
  • Jessica Chastain
  • Benedict Cumberbatch
  • Daryl Hannah
  • Liam Hemsworth
  • Woody Harrelson
  • Michele Pfeiffer
  • Joaquin Phoenix
  • Natalie Portman


  • Adele
  • Brian Adams
  • Beyoncé
  • Miley Cyrus
  • Ariana Grande
  • Madonna
  • Paul McCartney
  • Morrissey
  • Jay Z


  • Christie Brinkley
  • Gisele Bündchen
  • James Cameron
  • Bill Clinton
  • Ellen Degeneres
  • Al Gore
  • Megan Markle
  • Stella McCartney
  • Arnold Schwarzenegger

Join Us

We’re here to help

Our services provide clear benefits to individuals, employers, health plans and healthcare providers


Learn More


Learn More


Learn More


Learn More